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Growing your brand is a key objective of marketing managers, as strong brands make

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Automotive companies are laser-focused on the future. General Motors, Ford, Mercedes, and VW, for

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This year has reminded businesses and brands that the work of being a consistent

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Marketing activities may not produce an immediate effect on sales, revenue, or cash flow.

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Can I let you in on digital marketing’s dirty secret? It’s the one secret

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In June 2018, after three days of intense competition and only a single event

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Even the world’s most successful marketing companies periodically fall into the “assumption trap” where

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There are over 100 entries on the Wikipedia list of social movements. They include

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“The future of marketing is bespoke everything,” wrote Amanda Mull in the Atlantic. The

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To succeed in today’s unpredictable brand-business environment, organizations must build Trust Capital. In general,

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