A Predictable Selling System means that despite a year like 2020, you can feel
What is a Sales Call? The first aspect of sales you must be absolutely
Are you using Instagram in your sales funnel? If you’ve thought that Instagram was
Influencer marketing. Despite all outward appearances, working with influencers isn’t just high-fashion photos and
We talk about story being an arc, but in many ways it is more
Note: I’m giving myself a quick autumn break this week, so am posting this
On a theoretical level, art often comes down to patterns. As readers and even
I often talk about cohesion and resonance as being two of the most important qualities
Of all the paired structural beats in a story, the Pinch Points are perhaps
Today I am officially launching my latest writing-craft book Writing Your Story’s Theme. Yay! This