Anna Kendrick returns in Frito-Lay’s “My Favourite Things” ad campaign, with holiday-themed packaging available nationwide and Frito-Lay donating US$500k to Toys for Tots as part of PepsiCo’s US$1m commitment
Frito-Lay‘s rendition of the classic “My Favorite Things” – as sung by actress Anna Kendrick – will return to airwaves this week to mark the official start of the holiday season. But as evidenced by Kendrick in the spot filmed last year – it’s not really the holidays until you’re seen sporting your favourite snack brand on a holiday sweater.
Rest assured, Frito-Lay indeed has all your favourite things this holiday with the debut of its new online holiday shop where fans can purchase not only their favourite snacks – but an assortment of snack-themed gifts and apparel.
Also this holiday season, Frito-Lay holiday-themed packaging will be available nationwide to add some cheer to traditions new and old, with up to US$500k/£376k in proceeds benefitting Toys for Tots.
“We received such an overwhelming response to last year’s ‘Favorite Things’ campaign from our fans asking how they could purchase a number of items in the spot that in 2020 we knew holiday sweaters were an absolute must, especially at a time when we’re all looking for simple and fun ways to add some joy and cheer to our everyday lives whilst also creating new traditions with family and friends,” said Rachel Ferdinando, senior vice president and chief marketing officer, Frito-Lay North America.
The Frito-Lay Holiday Shop offers delicious convenience to the rising number of people shopping online this year. According to Frito-Lay’s latest US Snack Index, snacks are the most likely food to be purchased online for the holidays, with 77 per cent of consumers saying they are likely to do so, and 50 per cent of Americans planning to shop for their holiday groceries through an online retailer (up from 15 per cent in 2019).
The article Frito-Lay launches its first holiday shop along with its holiday campaign appeared first on World Branding Forum.