Domain Authority (DA) is a ranking metric that predicts how well a site will rank online. It goes by a scale of 1 to 100 — the closer you are to 100, the better your odds of ranking in search engine result pages (SERPs), thus giving you more clicks.
To see how your site currently ranks, visit Moz’s free Link Explorer to test your DA. Just type your website URL in the search bar and click “Analyze”. Just remember: don’t kick yourself if your DA is smaller than 30 to 50. If you follow these 9 tips today, you’ll most definitely see your DA score improve.
1. Domain Name Age
You know that old saying, right? Wisdom comes with age. Well, guess what? The same is true for your domain name. If your domain name doesn’t have an ‘old’ age, then it’ll rank lower, and users online might not see your site as legitimate.
But with an older domain name, not only will users see your site as more legitimate, but it’ll also have a much higher DA score than younger domain names. In other words, every time you change your domain, you might be doing more harm than good to it, since you’re actually knocking down the credibility you’ve built up over the years by starting from scratch.
Therefore, pick an easy-to-remember domain name that’s not only relevant to your niche, but it’s also something that you’re willing to keep for a very long time.
2. On-Page Optimization
Then, it’s time to optimize all the following on your pages:
- Site structure;
- Other on-page elements (H1, Title tags, Image alt tag, Site architecture, etc.).
Improving your DA with optimization can make your site be more search-engine-friendly.
3. Create Great Content
Want to attract high-quality links from multiple domains in your niche? Good news! More attraction to your site comes from creating high-quality content that appeals to your target audience. Otherwise, poor-quality content will only scare people away.
So, in providing the best content possible, that will definitely help you improve your DA score (and even give you many additional SEO benefits).
4. Internal Link Improvement
Why worry about earning external links when your internal links need the most attention? Yes, focusing too much on external links can make you lose sight of linking internally.
So, why internal links? These links help nudge visitors to what they’re trying to look for on your website. In that way, visitors are getting the best user experience, while you reap the rewards of having an increased DA score.
5. Link Profile Clean-Up
Having a clean link profile is essential, since it helps you obtain and maintain a great DA score. So, to clean up your link profile, you must remove the bad links from it.
In this process, you can use tools like:
These tools help you figure out any inappropriate or unwanted links.
After the link audit is complete, contact the website owners to have them either delete the link or add the “nofollow tag” (devalues the link). If this doesn’t work, use the Google Disavow tool to remove said links from your profile.
6. Know Your Niche
When running a site, it’s important for you to be the expert in what you have to offer online – and your DA is no exception to this. Becoming an authoritative figure in your niche allows you to gain the confidence of readers, while providing expert advice to the community.
If you have amazing content (i.e. guest blogs on industry-related forums) and clever ways to engage your target audience, then people will see you as an authority to your niche. This not only enhances your brand, but also increases your DA score.
7. Be Mobile-Friendly
Nowadays, people are on their phones, tablets, etc. Whatever device that they can use on the go, they’ll use. In other words, mobile isn’t just the way of the future – it’s happening right now, outpacing laptops since 2014. So, if your website isn’t mobile-friendly yet, then now is the time to fix that!
If your website hasn’t been optimized for mobile use yet, not only will it hurt your search rankings (since Google favors mobile-friendly sites), but you’ll also lose out on users visiting your site to begin with.
So, go to Google’s Mobile-Friendly Test, and then run a test for your domain. Afterwards, Google will give you a detailed report of how mobile-friendly your site is, and what you can do to improve it.
8. Improve Page Speed
Let’s face it: No one likes to wait for a webpage to load; they want quick results. So, if your site isn’t loading fast enough, then users will get frustrated and most likely go to another site. So, why not improve your page speed?
First, find the cause of your website running slower than it should. You can do this by running your website through Google’s PageSpeed Insights; it’ll analyze the speed of your site. And then, it will identify some effective ways for you to make your site faster and consequently improve your DA score.
9. Utilize Social Media
Finally, it’s important to increase your social signals, when it comes to gaining more authority with your domain. While search engines like Google won’t insist that sites make social signals a priority to increase their rankings, site runners must still take advantage of social media to do the following:
- Promote their sites;
- Promote their products and services;
- Tell people about any events and contests.
As a result, sites are more likely to get likes, shares, and tweets through social media, versus going solo in search engines.
Domain authority is extremely important for your site. First, DA allows you to analyze how well your website does in the search space. Plus, it allows you to compare the performance of your website with that of your rival sites, thus showing you where you stand in search engine results.
So, why not get your site thriving today by improving and maintaining your DA score today? Your site will thank you for it!
Featured image via Unsplash.